The use of synergy throughout our products was
mainly the colour scheme. We went for the colour purple portraying power and
mystery, as it is made up of the colours blue and red, blue meaning creativity
and red meaning power. The colour purple
in the context that we wanted to use it in was to be mystical as the audience
didn’t know who was under the mask therefore they had to follow the story of
the music promo to find out certain information about the two people and the
relationship that they had. We wanted to incorporate red within our packs as it
is the colour of danger as well as power, this intrigued the audience as it
signifies power, with red being on the mask, as well as purple, gave an
impression to the audience that this mask had the power to control their
relationship and the image that she had of herself.
On both of the promotional packages, the Digipak
and the magazine advert, we used the same typography as indie bands like to
stand out more and have the unusual look to them to get the audience’s
attention so when the packages are in shops they relate and the audience can
see the synergetic links to get the verstehen that they are linking. This font
is all in capitals to give it the extra size and boldness making it stand out
more being sans-serif. ‘CaptureIt’ was the font’s name which we created on an
online website; we chose this as we thought it would work the best representing
the indie genre best by looking faded around the edges as well as giving the
bold look making it look chilling but interesting to the audience as it looks
more of a horror but when they listen to the song they will understand what it
is about the mask that is the main story.
Images on the ancillaries
were the same on the covers as it had that link therefore the audience would be
aware of who the lead singer is creating a band image. Two of the same images were
used on the Digipak as they created that symmetrical professional look as the
image is powerful and facing into the track. Another reason we used this image
was because it carried our two main colours following our colour scheme as well
as being the focus of this music promo, the mask hiding emotions and personal
features
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