We need to exhibit our promotional package in a
way that it could access all of the target audience that the band has. The
easiest and most effective way to do this will be to use new media
concentrating on the marketing of our products making sure it reaches the
correct people; a way to do this is through using unconventional means, for
example popular social networks, and the internet.
Using social networks, such as Facebook, YouTube, Instagram, Twitter etc, it is a cheap way of marketing which can easily be distributed to a number of people through the internet, quickly and free. This is an easier way for people to share it, for the band to make a mass audience. Music can be purchased so easily online through many different sites, so we decided for it to be available on iTunes and Spotify along with our digipak which will gain many people’s attention as people can purchase this through digital distribution compared to the traditional media of having to go to a shop, such as HMV to buy the single. This way of promoting a product can be very expensive, time consuming and a lot harder to make people aware as there is already so much competition, therefore new media is the beneficial way of promoting our band. When the song is purchased on the persons multimedia device the digipak will be included which can be used for such things as wallpapers etc giving them two parts of the promotional package instead of just the track.
Using social networks, such as Facebook, YouTube, Instagram, Twitter etc, it is a cheap way of marketing which can easily be distributed to a number of people through the internet, quickly and free. This is an easier way for people to share it, for the band to make a mass audience. Music can be purchased so easily online through many different sites, so we decided for it to be available on iTunes and Spotify along with our digipak which will gain many people’s attention as people can purchase this through digital distribution compared to the traditional media of having to go to a shop, such as HMV to buy the single. This way of promoting a product can be very expensive, time consuming and a lot harder to make people aware as there is already so much competition, therefore new media is the beneficial way of promoting our band. When the song is purchased on the persons multimedia device the digipak will be included which can be used for such things as wallpapers etc giving them two parts of the promotional package instead of just the track.
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