From the start to the finish of creating our music promos we had to find research about our target audience giving us the best chance to portray the correct conventions to give us the best chance of making sure the music promo appeals to our target audience correctly. It was crucial that the research we did suggested ideas to us that were going to work and others that were not so we had an idea of what our audience would be interested in and that they would want to purchase.
To find out about our target audience we looked at other indie bands such as, Mumford and Sons and Coldplay to see who their audience was and what psychographics and demographics that they came under as our audience would be close to the same even though they are an unsigned band. We found that this research benefitted us majorly as we could see what age, gender and class people were that we were targeting our promo at therefore we could ask people about our ideas to see if they would be successful.
From this we created a vox pop which was our original audience research. A vox pop is a technique used to collect the views of people from the public about a certain subject, ours being ideas for an indie music promo. These are not planned so the public is put on the spot and randomly asked to answer these questions.
Before we started doing research we wanted to contact the artist via email, but unfortunately we did not get a reply.
We completed a 'Poll everywhere' we could see that A has the majority vote and that would be the best magazine advert for our package. This would be the starting point post for our magazine advert so we could begin to improve it to gain audience feedback. From this, we developed ideas to get it to what our ancillary magazine advert looks like now.
We then did further research to our original magazine advert and our research portrayed to us that we needed to make some changes, such as make it more simple but it needs to stand out more, so that's how we got to our final magazine advert.
We found that social media had a massive influence on the feedback that we needed to improve our audience, so we posted our ancillaries on Facebook and other social media such as Twitter and Instagram to see what people's responses were. They were all very positive.
After we had created our music promo, as a group we needed to find other people’s opinions as well as another method of people discussing our music promos and our ancillary tasks. We thought the best way to achieve this would to be a focus group. A focus group is a range of different people, genders, ages and their interests who sit down and talk about the subjects that they have been shown and talk as a group whilst being asked questions so they can respond to what they’ve been asked and shown. This is a successful way to gain feedback from people as they can disagree with others but also see what other people’s opinions are on the same thing. From our focus group we had positive feedback and people liked the ideas of what we came up for our ancillaries.
To gain feedback after we created our
rough edit, we created a vox pop to see what people’s opinions were and what
they thought we needed to change. All of the people that appeared in this vox
pop gave us positive feedback and didn’t give us anything specific that we
needed to do. Therefore to gain audience feedback we decided to do a Focus
Group getting people to talk about what they thought. I personally found this
the most help because it gave people a chance to compare their ideas however
listen to what others thought. Being critical helped us because we could then
go back and improve our promo and ancillaries as we could then create them to
what our audience wanted us to sell therefore it would sell better. From doing
two different types of research we could get a bigger quantity of research so
we could meet the expectations of our audience.
Directors Commentary
Script for Directors Commentary
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