Tuesday, 23 June 2015
Cutting to the Beat
The first 6 seconds there are no lyrics and the lyrics start afterwards.
Female in hoodie
Person playing Guitar
Flower
Person Smoking
\Whoa, oh, /oh
/Whoa,/oh,/oh/
/Whoa,/oh,/oh/
/Whoa/
\I'm/waking up to/ash and dust
I/wipe my brow and I/sweat my rust
I'm/breathing in the/chemicals
/Whoa,/oh,/oh/
/Whoa,/oh,/oh/
/Whoa/
\I'm/waking up to/ash and dust
I/wipe my brow and I/sweat my rust
I'm/breathing in the/chemicals
Cuts to shots of people in the background
\I'm breaking in, shaping up,/then checking out on the prison bus/
\I'm breaking in, shaping up,/then checking out on the prison bus/
Key:
Figure in
the background
Unidentified box covered up Female in hoodie
Person playing Guitar
Flower
People in the background
Shed
Gambling people
Singer with the drumPerson Smoking
Illustration, Amplification and Disjuncture
Different types of music videos - DKA 16/06/15
Illustration – The promo illustrates the ideas/narrative in the song lyrics
Within both of these videos the words that the lyrics are saying they as actors are portraying it. When this happens it makes the audience relate easier to the video. As the first video is humorous the audience can relate to it easier as it has actions which all six of the people on screen are doing. The second song, portrays illustration as they are touching mirrors and looking into mirrors during the music promo therefore representing what the music promo is called as well as what the lyrics are saying.
Amplification – Uses a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo. In the first Kodaline music promo there is a storyline behind what they are saying but not always linking to what the lyrics are saying. For example when the chorus begins, 'high hopes' it portrays the couple being together as she has ran away from her wedding, 'back to when it started' portraying shots of the couple when they were younger etc. The lyrics link but not all the time. The second music video 'Love The Way You Lie', has references of amplification as the setting that they are in adheres to what the lyrics say. Amplification is a successful video making skill as it can be interesting and go slightly off track but still refers to the video now and again which can remind the audience what the music promo is actually about.
Disjuncture – The promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/ 'arty' video; creating a new range of meanings for the song. In both of these music promos they are completely random videos that do not follow any structure of what the song is saying. For example the second video from 'Coldplay' has no references to elephants during the video but the elephant in the video is the main focus. By having a disjunctured video it makes it more interesting for the audience to follow even though it can be confusing but humorous.
Illustration – The promo illustrates the ideas/narrative in the song lyrics
Within both of these videos the words that the lyrics are saying they as actors are portraying it. When this happens it makes the audience relate easier to the video. As the first video is humorous the audience can relate to it easier as it has actions which all six of the people on screen are doing. The second song, portrays illustration as they are touching mirrors and looking into mirrors during the music promo therefore representing what the music promo is called as well as what the lyrics are saying.
Amplification – Uses a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo. In the first Kodaline music promo there is a storyline behind what they are saying but not always linking to what the lyrics are saying. For example when the chorus begins, 'high hopes' it portrays the couple being together as she has ran away from her wedding, 'back to when it started' portraying shots of the couple when they were younger etc. The lyrics link but not all the time. The second music video 'Love The Way You Lie', has references of amplification as the setting that they are in adheres to what the lyrics say. Amplification is a successful video making skill as it can be interesting and go slightly off track but still refers to the video now and again which can remind the audience what the music promo is actually about.
Disjuncture – The promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/ 'arty' video; creating a new range of meanings for the song. In both of these music promos they are completely random videos that do not follow any structure of what the song is saying. For example the second video from 'Coldplay' has no references to elephants during the video but the elephant in the video is the main focus. By having a disjunctured video it makes it more interesting for the audience to follow even though it can be confusing but humorous.
Music Conventions applied to Lawson - Roads
Music promo conventions applied to a music video
Lawson - Roads (Released 11th March 2015)
Lawson - Roads (Released 11th March 2015)
Music Promo Conventions
What is a Music Promo?
-A promotion for a song - the full song with all content.
-An advert for the product/band or song.
-Band Members are shown along with a storyline (narrative), performance is included (look as if it is live) on a made up set (mise-en-scene)
What's the purpose for a Music Promo?
-Bigger audience leading to more sales
-Publicity
-Entertainment
-Generates awareness
-Link from what you see and lyrics, connections the song
-Giving the band an identity (genre)
Where are they exhibited?
-Television, (music channel) - older traditional media (Top of the Pops)
-New media - YouTube, iTunes (downloads; song and video)
-A promotion for a song - the full song with all content.
-An advert for the product/band or song.
-Band Members are shown along with a storyline (narrative), performance is included (look as if it is live) on a made up set (mise-en-scene)
What's the purpose for a Music Promo?
-Bigger audience leading to more sales
-Publicity
-Entertainment
-Generates awareness
-Link from what you see and lyrics, connections the song
-Giving the band an identity (genre)
Where are they exhibited?
-Television, (music channel) - older traditional media (Top of the Pops)
-New media - YouTube, iTunes (downloads; song and video)
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