Sunday, 10 January 2016
Friday, 8 January 2016
Question Three - What have you learnt from your audience feedback?
Our Music Promo:
From the start to the finish of creating our music promos we had to find research about our target audience giving us the best chance to portray the correct conventions to give us the best chance of making sure the music promo appeals to our target audience correctly. It was crucial that the research we did suggested ideas to us that were going to work and others that were not so we had an idea of what our audience would be interested in and that they would want to purchase.
To find out about our target audience we looked at other indie bands such as, Mumford and Sons and Coldplay to see who their audience was and what psychographics and demographics that they came under as our audience would be close to the same even though they are an unsigned band. We found that this research benefitted us majorly as we could see what age, gender and class people were that we were targeting our promo at therefore we could ask people about our ideas to see if they would be successful.
From this we created a vox pop which was our original audience research. A vox pop is a technique used to collect the views of people from the public about a certain subject, ours being ideas for an indie music promo. These are not planned so the public is put on the spot and randomly asked to answer these questions.
Before we started doing research we wanted to contact the artist via email, but unfortunately we did not get a reply.
We completed a 'Poll everywhere' we could see that A has the majority vote and that would be the best magazine advert for our package. This would be the starting point post for our magazine advert so we could begin to improve it to gain audience feedback. From this, we developed ideas to get it to what our ancillary magazine advert looks like now.
We then did further research to our original magazine advert and our research portrayed to us that we needed to make some changes, such as make it more simple but it needs to stand out more, so that's how we got to our final magazine advert.
We found that social media had a massive influence on the feedback that we needed to improve our audience, so we posted our ancillaries on Facebook and other social media such as Twitter and Instagram to see what people's responses were. They were all very positive.
After we had created our music promo, as a group we needed to find other people’s opinions as well as another method of people discussing our music promos and our ancillary tasks. We thought the best way to achieve this would to be a focus group. A focus group is a range of different people, genders, ages and their interests who sit down and talk about the subjects that they have been shown and talk as a group whilst being asked questions so they can respond to what they’ve been asked and shown. This is a successful way to gain feedback from people as they can disagree with others but also see what other people’s opinions are on the same thing. From our focus group we had positive feedback and people liked the ideas of what we came up for our ancillaries.
Script for Directors Commentary
From the start to the finish of creating our music promos we had to find research about our target audience giving us the best chance to portray the correct conventions to give us the best chance of making sure the music promo appeals to our target audience correctly. It was crucial that the research we did suggested ideas to us that were going to work and others that were not so we had an idea of what our audience would be interested in and that they would want to purchase.
To find out about our target audience we looked at other indie bands such as, Mumford and Sons and Coldplay to see who their audience was and what psychographics and demographics that they came under as our audience would be close to the same even though they are an unsigned band. We found that this research benefitted us majorly as we could see what age, gender and class people were that we were targeting our promo at therefore we could ask people about our ideas to see if they would be successful.
From this we created a vox pop which was our original audience research. A vox pop is a technique used to collect the views of people from the public about a certain subject, ours being ideas for an indie music promo. These are not planned so the public is put on the spot and randomly asked to answer these questions.
Before we started doing research we wanted to contact the artist via email, but unfortunately we did not get a reply.
We completed a 'Poll everywhere' we could see that A has the majority vote and that would be the best magazine advert for our package. This would be the starting point post for our magazine advert so we could begin to improve it to gain audience feedback. From this, we developed ideas to get it to what our ancillary magazine advert looks like now.
We then did further research to our original magazine advert and our research portrayed to us that we needed to make some changes, such as make it more simple but it needs to stand out more, so that's how we got to our final magazine advert.
We found that social media had a massive influence on the feedback that we needed to improve our audience, so we posted our ancillaries on Facebook and other social media such as Twitter and Instagram to see what people's responses were. They were all very positive.
After we had created our music promo, as a group we needed to find other people’s opinions as well as another method of people discussing our music promos and our ancillary tasks. We thought the best way to achieve this would to be a focus group. A focus group is a range of different people, genders, ages and their interests who sit down and talk about the subjects that they have been shown and talk as a group whilst being asked questions so they can respond to what they’ve been asked and shown. This is a successful way to gain feedback from people as they can disagree with others but also see what other people’s opinions are on the same thing. From our focus group we had positive feedback and people liked the ideas of what we came up for our ancillaries.
To gain feedback after we created our
rough edit, we created a vox pop to see what people’s opinions were and what
they thought we needed to change. All of the people that appeared in this vox
pop gave us positive feedback and didn’t give us anything specific that we
needed to do. Therefore to gain audience feedback we decided to do a Focus
Group getting people to talk about what they thought. I personally found this
the most help because it gave people a chance to compare their ideas however
listen to what others thought. Being critical helped us because we could then
go back and improve our promo and ancillaries as we could then create them to
what our audience wanted us to sell therefore it would sell better. From doing
two different types of research we could get a bigger quantity of research so
we could meet the expectations of our audience.
Directors Commentary
Script for Directors Commentary
Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?
Types of Videos
Illustration
Illustration within the music promo the lyrics that the musicians are saying, the music promo are promoting the lyrics that they are saying at the same time so there is a link. For example Bruno Mars ‘The Lazy Song’, the lyrics that he says is represented through what he and the monkeys are doing in the promo.
Illustration within the music promo the lyrics that the musicians are saying, the music promo are promoting the lyrics that they are saying at the same time so there is a link. For example Bruno Mars ‘The Lazy Song’, the lyrics that he says is represented through what he and the monkeys are doing in the promo.
Amplification
Amplification uses the key idea and image from the lyrics and develops it into a concept within the promo. Kodaline portrays this well as the promo links into the storyline, adhering into what they are saying every now and again. Another video that obeys to this theory as they successfully go on and off track referring to the video, keeping the audience interested with this as it refers to the video giving the audience something to remember. We chose this theory to base our video on as we could experiment with the ideas that we had that could be in our promo as well as some shots relating to some lyrics.
Amplification uses the key idea and image from the lyrics and develops it into a concept within the promo. Kodaline portrays this well as the promo links into the storyline, adhering into what they are saying every now and again. Another video that obeys to this theory as they successfully go on and off track referring to the video, keeping the audience interested with this as it refers to the video giving the audience something to remember. We chose this theory to base our video on as we could experiment with the ideas that we had that could be in our promo as well as some shots relating to some lyrics.
Disjuncture
Disjuncture is the most interesting but the most confusing one, subverting the idea of saying the lyrics and seeing what is going on in the video but having no relation to one another. An example of this will be Coldplay’s video ‘Paradise’ having no relevance to elephants but it still makes an interesting video for the audience to watch.
Disjuncture is the most interesting but the most confusing one, subverting the idea of saying the lyrics and seeing what is going on in the video but having no relation to one another. An example of this will be Coldplay’s video ‘Paradise’ having no relevance to elephants but it still makes an interesting video for the audience to watch.
Main Influences
We found this music promo the most influential to do some of the same camera shots, the energy and the emotion portrayed in this video, therefore we wanted our video to give the same response back.
We really liked this close up shot in the 1975s video as it showed the connection between the two actors which we wanted to portray in our video. So, we did this by shooting a mid shot of the couple walking together and showing different emotions which signified how this mask was affecting their relationship.
The connection between the two images again really influenced the audiences opinion on the bond that both of these people had, whilst in one video it showed their connection more intimately ours portrayed their strong bond by showing affection by holding her making the audience see more of their feelings within the promo.
Here the lead singers are showing their emotion they portray through their song, which indie bands do to engage with their audience to make them feel the same so we thought it would be important to do that in our music promo as we wanted the audience to understand the emotions that we are putting across to them and by showing how the band members are feeling will help the audience to understand the song more.
As we did our preliminary task on this music promo, we had to look at this in detail to make sure our task looked like the original. By re-watching this video it gave us some inspiration, such as angles that we can put our camera to make it interesting for the audience to watch. We found within this promo that some of the moment were amplification giving us the idea which we wanted us to make our video an amplification as at some points of the video it made the audience feel more attentive because it didn't seem normal as well as being random at some times. Here are some of the shots that we compared.
This shot inspired us for the females costume as we liked the idea of her having her hood up to hide her identity and portray that something should be hidden making the audience ask questions; which later will be revealed as being the scar, it implied some sort of secretiveness.
The shot her was the one which helped us make a decision that we wanted to make an amplification type video with the unexplained character with the audience having no idea why it is meant to be there or what it is, confusing them but it being later revealed in the video. This would keep the audience interested as it would be a storyline that would be revealed so they would understand what was happening as throughout the video it was explained.
Question Two - How effective is the combination of your main product an ancillary tasks?
The use of synergy throughout our products was
mainly the colour scheme. We went for the colour purple portraying power and
mystery, as it is made up of the colours blue and red, blue meaning creativity
and red meaning power. The colour purple
in the context that we wanted to use it in was to be mystical as the audience
didn’t know who was under the mask therefore they had to follow the story of
the music promo to find out certain information about the two people and the
relationship that they had. We wanted to incorporate red within our packs as it
is the colour of danger as well as power, this intrigued the audience as it
signifies power, with red being on the mask, as well as purple, gave an
impression to the audience that this mask had the power to control their
relationship and the image that she had of herself.
On both of the promotional packages, the Digipak
and the magazine advert, we used the same typography as indie bands like to
stand out more and have the unusual look to them to get the audience’s
attention so when the packages are in shops they relate and the audience can
see the synergetic links to get the verstehen that they are linking. This font
is all in capitals to give it the extra size and boldness making it stand out
more being sans-serif. ‘CaptureIt’ was the font’s name which we created on an
online website; we chose this as we thought it would work the best representing
the indie genre best by looking faded around the edges as well as giving the
bold look making it look chilling but interesting to the audience as it looks
more of a horror but when they listen to the song they will understand what it
is about the mask that is the main story.
Images on the ancillaries
were the same on the covers as it had that link therefore the audience would be
aware of who the lead singer is creating a band image. Two of the same images were
used on the Digipak as they created that symmetrical professional look as the
image is powerful and facing into the track. Another reason we used this image
was because it carried our two main colours following our colour scheme as well
as being the focus of this music promo, the mask hiding emotions and personal
featuresQuestion Four – How did you use media technologies in the construction and research, planning an evaluation stages?
We need to exhibit our promotional package in a
way that it could access all of the target audience that the band has. The
easiest and most effective way to do this will be to use new media
concentrating on the marketing of our products making sure it reaches the
correct people; a way to do this is through using unconventional means, for
example popular social networks, and the internet.
Using social networks, such as Facebook, YouTube, Instagram, Twitter etc, it is a cheap way of marketing which can easily be distributed to a number of people through the internet, quickly and free. This is an easier way for people to share it, for the band to make a mass audience. Music can be purchased so easily online through many different sites, so we decided for it to be available on iTunes and Spotify along with our digipak which will gain many people’s attention as people can purchase this through digital distribution compared to the traditional media of having to go to a shop, such as HMV to buy the single. This way of promoting a product can be very expensive, time consuming and a lot harder to make people aware as there is already so much competition, therefore new media is the beneficial way of promoting our band. When the song is purchased on the persons multimedia device the digipak will be included which can be used for such things as wallpapers etc giving them two parts of the promotional package instead of just the track.
Using social networks, such as Facebook, YouTube, Instagram, Twitter etc, it is a cheap way of marketing which can easily be distributed to a number of people through the internet, quickly and free. This is an easier way for people to share it, for the band to make a mass audience. Music can be purchased so easily online through many different sites, so we decided for it to be available on iTunes and Spotify along with our digipak which will gain many people’s attention as people can purchase this through digital distribution compared to the traditional media of having to go to a shop, such as HMV to buy the single. This way of promoting a product can be very expensive, time consuming and a lot harder to make people aware as there is already so much competition, therefore new media is the beneficial way of promoting our band. When the song is purchased on the persons multimedia device the digipak will be included which can be used for such things as wallpapers etc giving them two parts of the promotional package instead of just the track.
Tuesday, 15 December 2015
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