Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Types of Videos

Illustration
Illustration within the music promo the lyrics that the musicians are saying, the music promo are promoting the lyrics that they are saying at the same time so there is a link. For example Bruno Mars ‘The Lazy Song’, the lyrics that he says is represented through what he and the monkeys are doing in the promo.

Amplification
Amplification uses the key idea and image from the lyrics and develops it into a concept within the promo. Kodaline portrays this well as the promo links into the storyline, adhering into what they are saying every now and again. Another video that obeys to this theory as they successfully go on and off track referring to the video, keeping the audience interested with this as it refers to the video giving the audience something to remember. We chose this theory to base our video on as we could experiment with the ideas that we had that could be in our promo as well as some shots relating to some lyrics.

Disjuncture
Disjuncture is the most interesting but the most confusing one, subverting the idea of saying the lyrics and seeing what is going on in the video but having no relation to one another. An example of this will be Coldplay’s video ‘Paradise’ having no relevance to elephants but it still makes an interesting video for the audience to watch.
 

Moovly
https://www.moovly.com/en/project/view/b03ea104-9bd2-8350
 

Main Influences

We found this music promo the most influential to do some of the same camera shots, the energy and the emotion portrayed in this video, therefore we wanted our video to give the same response back.

We really liked this close up shot in the 1975s video as it showed the connection between the two actors which we wanted to portray in our video. So, we did this by shooting a mid shot of the couple walking together and showing different emotions which signified how this mask was affecting their relationship.

 The connection between the two images again really influenced the audiences opinion on the bond that both of these people had, whilst in one video it showed their connection more intimately ours portrayed their strong bond by showing affection by holding her making the audience see more of their feelings within the promo.

  

Here the lead singers are showing their emotion they portray through their song, which indie bands do to engage with their audience to make them feel the same so we thought it would be important to do that in our music promo as we wanted the audience to understand the emotions that we are putting across to them and by showing how the band members are feeling will help the audience to understand the song more.

 

As we did our preliminary task on this music promo, we had to look at this in detail to make sure our task looked like the original. By re-watching this video it gave us some inspiration, such as angles that we can put our camera to make it interesting for the audience to watch. We found within this promo that some of the moment were amplification giving us the idea which we wanted us to make our video an amplification as at some points of the video it made the audience feel more attentive because it didn't seem normal as well as being random at some times. Here are some of the shots that we compared.

We liked the long stretch of location that the audience could see so they could set a place and it would be memorable that the video was set there. The audience will be able to see the connection that the two people have here whilst walking towards the camera which is what the female actor is doing in the 'Radioactive' video. With the jolted shots it speeds up the wait time and is in time and edited to cutting of the beat.

 
This shot inspired us for the females costume as we liked the idea of her having her hood up to hide her identity and portray that something should be hidden making the audience ask questions; which later will be revealed as being the scar, it implied some sort of secretiveness.



The shot her was the one which helped us make a decision that we wanted to make an amplification type video with the unexplained character with the audience having no idea why it is meant to be there or what it is, confusing them but it being later revealed in the video. This would keep the audience interested as it would be a storyline that would be revealed so they would understand what was happening as throughout the video it was explained.