History Through Time

Over time the conventions of the music video have become apparent in every video. There are many more conventions than in the lists shown above however all of these conventions are important for the music promo as they have continued in most videos from 1964 to 1986, playing a significant part in the promo. Over time, music videos have got a lot more expensive to make and most have a narrative that they will follow. Whilst the Male Gaze theory was portrayed in the later videos such as Duran Duran’s video ‘Rio’ it has continued but also shows the representation of women differently. A lot more technology and equipment is being used to create these videos, such as settings, locations, costumes etc, so the band can portray a narrative with their music promo so it becomes more memorable building a mass audience, such as ‘Thriller’ by Michal Jackson. Music videos today are released, mainly with a music video therefore seen to be a natural way of releasing a new song; in them being most of these conventions when the music promo started, present in videos showing how they have played a substantial part of creating a music video and how they haven’t changed through time.