Camerawork
Camera work is conventional because music promo's use a
great variety of close-ups and mid shots. It is very typical for a music promo
to use camerawork because they focus on the band or main characters so the
audience knows who to focus on. Tracking shot is the main camera movement that
is used throughout the music video as the character is followed through a wood,
through a field and into the shack.
Editing
The pace if the editing alternates between shots, it is
firstly very slow because the start of the song is very slow which establishes
the location and theme of the music promo.
But as the song starts to kick in, the editing pace increases. The
editing is cut to the beat of the song and the lyrics which make I very
effective because it breaks up the shots very well. There is more narrative
than performance and I build up the pace from the start to the end.
Mise-en-Scene
The promo we are going to shoot will be set around school
premises as we have the right surroundings around the site. We are also going
to use the drama studio for the inside settings that can be seen within the selected
video during the men in the barn scene. We have chosen this location because
there are woods in these surroundings that look similar to the one in the
actual video. Also the drama studio has been chosen because that is also
something we have access too, which is convenient for us to film in. For this
genre I would say that this is a typical setting for a music video as this
genre tends to relate to the outdoors and the feel of outside surroundings. The
female in the promo is just wearing a blue hoodie with jeans and converse
trainers. The men in the barn however have a different western style which
contradicts the genre. The lighting in the video is bright and luminous
although it does seem to have a moody feel. In the barn the lighting is mainly
spotlighted on the action occurring between the men in the scene. The use of
actors in the video do not really have a specific meaning or purpose because
they look out of place, considering what type of genre it is. However the
female in the video seems to be carrying something of importance which could
suggest that she is significant in the video. There is not make-up used in this
first minute of the video. The props that have been used in our video are the
bag used to conceal an unknown object inside that can also not be seen in the
video. Also the use of money thrown by the boys suggests some sort of gambling
game in within the video which could infer a meaning into the video.
Narrative and
Performance
In the promo, there are parts of performance and narrative
both split in half. By having 50% of the narrative it sets a storyline that the
audience can understand as well as relate to. The performance part will portray
the band with them singing so they are still part of the music promo. The
narrative follows a young girl walking through an unknown place with a covered
box making the audience want to know where she is going and why she is there.
There are two narratives going on as well as the performance, between the girl
and the men that are in the location where they are going to, cross cutting is
used to show both sides of what is happening. The performance of the band is
used through cut away shots, so they appear during the narrative scenes to
split them up and remind the audience that they are watching a music promo and
of who the band are.
As well as there being actors to film the narrative part of
the song, the band members of Imagine Dragons act too. For example, when the
lyrics breathe in they do what the lyrics say, such as breathe in. However the
narrative has nothing to do with the lyrics so this video would be classed as a
disjuncture video.
This video is an untypical music video with the random
scenes that sometimes would not make sense to the audience, however there is
money portrayed as well as wanting to have control over something which most
music videos have. There is a pink dancing old teddy bear that the males are
betting on implying that it is worth value even when the audience don’t know
why. Using disjuncture means having an abstract meaning which makes the music
promo more interesting therefore more memorable for the audience making them
want to watch it again. As well as it being a catchy, easy song to remember
they will remember the video to the song but when the audience hear the song
again they may feel that they understand the confusing video more as on first
viewing of it, it can come across as confusing.
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