Music Video Vox Pops

Vox Pops Analysis

We had to make a vox pop video for our task so we can get some audience feedback from what they think about the music they listen to and what would interest them in watching our music video. We asked six questions overall and asked a range of different people, including their age, gender, their psychographics and demographics so we could get representative results.

The first question we asked was ‘What is your favourite genre of music?’ As we are doing an indie/alternative band we need to find out what others are attracted to so we could involve other genres into our conventions so the song would interest others, however will not change the genre we are doing as it would ruin the indie/alternative theme. The results we got from the six people we asked, the answers were:

Techno
Pop/Alternative
Jazz
Rock/Pop
Funk Rock
Alternative

Secondly, we asked what the audience expects to see in a music video. The answers from the vox pops were:
A performance that fits the narrative so it isn’t a disjuncture video. The video follows illustration as it is easier to understand and more interesting to watch.  Two other people stated that they like to see the band playing to see their passion for the music as well as the message that they are sending whilst singing the song. Others said they like the music to be fast paced; as we are covering an indie/ alternative band t is typically confusing which is a common convention of the music video therefore it keeps them interested. Finally, another person said they liked to follow a good performance/narrative, we spoke to them outside of the vox pop and they said it made the music promo feel more realistic to watch as well as follow.

Alternatively, we asked the audience what makes a music video enjoyable for them to watch. The answers were in the same group by it being good for them to see what they hear, again following a illustrative performance, also I helped if the people in the video were ‘easy on the eye’ to one person who answered and it makes it more interesting and keeps their attention more. An intriguing story or a passionate message is another answer that we had, so it makes the audience think and then they will have something to follow but also makes it more memorable; although it does need to be easily understood so it can benefit all ages of their audience. Another answer was for the audience to see the artist play as they can relate to them more and for the rhythm to be understood better, e.g. they can see their emotions etc.

Next, we asked a question about what would the audience’s most memorable video and why that was. We got the answers of:
-A cover of daft punk as the face painting made it interesting
- Club Tropicana -The music video gave her memories of holidays
- Radiohead, ‘Just -The storyline made them want to watch it repeatedly
-The Killers Mr Brightside as it was dramatic
-Red Hot Chilli Peppers music-Bastille’s videos as they are unique and interesting than other particular artists.   

Furthermore, we asked a fifth question ‘Do you look for performance or narrative in a music video?’ From this there was one person who answered performance as they feel they enjoy watching the artist more, compared to none who specifically said the narrative and the other five people stated they liked to see both in a music video as they could relate to what the artist was saying as well as seeing it being acted out. We will include both, narrative and performance in our music video as it keeps our target audience interested as well as fitting both categories by having an equal balance.

Finally, we asked where people find music videos and where do they watch them. Mainly everyone said YouTube as it can be easily accessed as well as being able to watch the music video as well as listen to it compared to some music so they can only listen to them. Another website we had recommended was called ‘Band Camp’. Spotify and the music channels on television were also popular so people could view them with easy access and see/listen to them again and again.

As a group we found doing the vox pop and interviews useful so we could get peoples opinion on things and see from the different types of people we asked; age, gender etc, what the same thing that they liked was and what was different.  In our music video we want to stick to the conventions of a typical indie/alternative video however include a 50/50 performance/narrative based music promo so we can see the emotions of the artist as well as see the meaning through the music video. From the song we are doing ‘It Matters’ by ‘Not My Day’ they are a lively band so we want to create something happy and joyful for our audience to watch but also something interesting and unexpected as this will make the video more memorable and fit our target audience of the indie/alternative range compared to focusing on the pop genre, although still making it entertaining for all types of people to watch.